AI Agents Will Read Your Website Before Your Customers Do

The new first visitor

For twenty years, the first visitor to your website was a search crawler, and the second was a person. A third kind of visitor now sits between them: AI assistants that read your site, summarize it, and decide whether to recommend you, often without the customer ever seeing your homepage.

GEO: optimizing for answer engines

Generative engine optimization (GEO) is the practice of making your business legible to language models. It overlaps with classic SEO (clean semantics, fast pages, structured data) but adds new surfaces: llms.txt files that describe your business in plain language, consistent facts across every page, and content written to be quotable in an answer, not just ranked in a list.

What we bake into every build

Every site we ship includes machine-readable structure by default: Schema.org JSON-LD generated automatically for every page, sitemaps and llms.txt kept in sync with real content, and copy architecture that answers the questions models get asked.

The result is a site that reads beautifully to humans and precisely to machines, because the next referral may come from either.